Posts in blogging
Five Blog Posts Every Business Can Write
 

So, we talked about how a blog is probably the least-critical component of your business’ content marketing plan...but blogging is still a worthwhile activity (says the writer). (But no, really.)

But maybe you’re one of those who wants to start a blog but isn’t sure...well, where to start?

I got you. Here are five blog posts that literally every business can use:

  1. Our/My business’ origin story
    How’d you get started? What got you interested in starting this business in the first place? What path did you take to get from “I wish I could…” to “Business Owner”?

  2. Meet the founders/owners/key employees
    Self-explanatory. I’m a big, big believer in putting actual human faces to your business. Share your background and experience, talk about what you do when you’re not working, tell people how you and your co-founder met.

  3. What I wish I’d known before starting a business
    You can talk about mistakes you’d made or things you wish you’d done differently. Passing on wisdom—so others don’t repeat your mistakes—is always good.    

  4. Behind the scenes of the store/office/warehouse
    Are you a maker? Share your process. Run a boutique? Tell your customers what it’s like when you go to LA Fashion District or give them a sneak peek of the inventory you’ve got in the back. Online business? Let’s see your workspace. Have employees? Show people the shenanigans that happen after the store closes.

  5. The most rewarding part about running a business
    This is probably where you thank your loyal customers and highlight the relationships you’ve made through your business.

Why These Work

For one, they’re all easy to tweak, adjust, and customize to your business/brand/voice. If you own a yoga studio, your “origin story” might be about the first time you ever took a yoga class, or about your first job at a yoga studio, or the day you were walking down the street and saw a “FOR LEASE” sign and it was like Hanuman was yanking you towards it.

Two, they’re fairly easy. Spend just a couple minutes thinking about these topics and I bet you’ll come up with ideas (yes, multiple) for each. You won’t have to do extra research or spend a ton of time on the posts aside from writing them (maybe digging through your phone for some old photos but that’s it). If you really hate writing and aren’t working with a writer, I’d recommend recording yourself just telling the story as if you’re talking to a friend, then writing the post from that recording.

Three, they’re all about letting your customers get to know you, and that’s one of the things blogging does best. As you share these posts, you become more than just a cool little thrift shop. You become a thrift shop that’s all about finding the stories behind things because you remember poking through your grandma’s closet and asking her where she got all these trinkets and collections and those conversations are some of your favorite childhood memories. You’ll attract more of your people.

So there you go. If you blog once a week, that’s a month-plus worth of content.

And you can totally stretch this out!

  • Multiple “introduction” posts on you, your co-founder, your employees

  • Stretch your “origin” story into two or more parts

  • “Behind the scenes” can be a monthly feature as you start new projects or change things up

  • Turn “the most rewarding part” into “My Five Favorite Days as a Business Owner” and write about five different clients/customers/interactions

You get the idea. Brainstorm hard enough and these five topics could keep you going for months.

Okay, I like this idea, but I still don’t have time/hate writing. What should I do?

Help is right here.

 
blog post ideas for small businesses
 
 
Maybe You Don't Need a Blog
 

I know, whaaat? Writer who makes part of her living blogging for clients is saying that you don’t need a blog on your website?

Look, obviously blogs can do amazing things for your SEO. But if you’re only blogging because some SEO expert told you to? If you’re just going to obsess over subscribers and page views?

Don’t bother.

If you’re like most business owners, your primary goal with your whole “online presence” thing is, ultimately, to sell more products or services. And if, like most small business owners, you have a limited budget for “content marketing,” I’d say, to accomplish that goal, your money and time would be better spent on a killer website and rocking email newsletter.

In most cases, for most people and most businesses, blogs don’t drive revenue. At least not directly. (Unless, of course, your blog is your business, like you run a DIY blog or lifestyle blog or fashion blog, in which case, ignore basically all of this.)

If you’re super focused on revenue and you need to maximize your budget—don’t stress about not having blog.

Honestly, I’d tell you to focus on Instagram over blogging at the moment.

But…

You have other goals as a business owner, right?

I mean, making money is great, but it’s not the sole reason your business exists.

Right?

Maybe you want to be a resource for people. (Like you tutor high school kids and want to give them information about selecting colleges or choosing a career.)

Maybe you’re into building a community. (Like you have a surf shop, but what you really dig is when people hang out there after a morning sesh to trade stories.)

Maybe you love highlighting your customers and their accomplishments. (Like you’re a dog trainer and just worked with a pup that went from Marley in Marley & Me to Shadow from Homeward Bound.)

Maybe you have stories of your own to share. (Like the years you spent traveling that inspired your bakery.)

Maybe there are people who can’t afford your stuff—right now, at least—but you still want to help them. (Like you’re an interior designer and you can help people figure out the difference between Mid-Century Modern and transitional and whether they prefer French Country.)

Maybe, over the years, you’ve acquired a ton of knowledge about something related to your business that you think people should now. (Like you own a furniture store and get geeked out about the history of furniture, or how antique pieces are restored.)  

Or maybe you just have a lot going on—new projects, events, product launches, adding brands to your inventory, you’re expanding your team, moving to a new location, whatever—and you want to tell as many people as possible.

That’s when you need a blog.

Share, grow, build—all those fuzzier, non-specific business goals you have that maybe aren’t tied to numbers and timelines—those are the reasons to blog.

And the really cool, crazy thing is, when you blog primarily for those reasons, you’ll find that over time, even if you can’t measure it directly, your blog will impact your bottom line.

Even though it’s not “necessary,” it’s worth the investment.  

 
 
small business blogging