Over the past couple years, I’ve come to the uncomfortable conclusion that I don’t have any particular drive to “work.” My natural state is one of extreme laziness and inertia. I don’t seem to share the ambition and passion of most entrepreneurs and business owners, and yeah, that scares me a little.
There are a lot of things your business doesn't really "need," even though people say you do. But I can't think of a business that wouldn't benefit from quality writing--and if you're like most business owners, you just don't have time to spend fiddling with your About page and writing blog posts. Which is why you could really use a pro.